Thursday, November 15, 2007

Target Model-less Fashion Show

As controversy continues to arise over weight issues, or the lack of around models that are obviously and severely underweight, the American retailer Target, may have boldly taken the first steps to end this growing concern. Through creativity and using the limitless creations of technology, they launched the first ever model-less fashion show earlier this month. This was a “live, 3D-virtual fashion show created with high definition holograms, allowing the clothes and accessories to walk, dance, and interact” without a human model showcasing them. It honestly amazes me the advances this world is able to make using technology. It would be a drastic change if all models were human looking holograms for fashion shows; although it could save many young girls from longing to be thin knowing that models with perfect bodies are computer generated. I must say, hologram models do put a twist on your traditional fashion show… but I don’t see this concept staying mainstream for long, I think people would appreciate the garments more being showcased on real models.

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